December 2015

Blizzard on Rodeo

Local madman and Kanye West Lighting Designer John McGuire was tapped by Audemars Piguet the French Luxury Watchmaker to turn 2 Rodeo into a winter wonderland. He did. Well, we did with him. Insane design that had us flying versatubes over the uber-fancy guests, with fire pits and hot chocolate and baked brie and snow everywhere. Seemed ambitious and it was - Required installation over two nights, then striking everything to restore the street for tourists each day, before the show. The final re-installation happened 2 hours before doors. It looked trippy as hell which is exactly what a luxury french watchmaker should be shooting for as far as I'm concerned. read more..

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