Man another amazing collaboration with our friends from UGG. This was the 2014 Fall Sales Meeting (done in 2013 of course). The design inspiration for the new shoe/boot line was literature. So all of the designers gathered in Ojai to talk about what books influenced them as kids and adults. They then took direction from some of these books to create an incredible new line of footwear, and we took the inspiration to design a badass set. Michael and Courtney from Brodey Francis built us a hard set to die for, in to which we then embedded giant projection screens and 80" vertical displays to create virtual sets. Men's line was a masculine scotch-and-leather library. Women's was a romantic snowy afternoon set, and kids had oversized and stylized characters to play with. Big props to Radar LA for the perfect content. UGG my dear, I hope you never tire of hearing us tell you how much we love you.
Cool old-school projection gig in Las Vegas with our friends from Bourgeois Productions. This is an annual event that Ernie Els puts together to raise money for autism. Ben and the gang bring us up every year to light and sound and video the joint. This year Ben wanted to see a large projection to support the South African theme, but the gig is all about raising money, not spending it. So we were able to get the best of both worlds by using old-school finelight projectors to create this stylized backdrop to the event. David Corwin from Megavision did the projection design. Wild animals in Vegas - what a concept. Yes Nate and Waldo and Jose, I'm talking about you, bitches.
We promised you another look at Doug Aitken's Station to Station tour. Well, today's the last day of the month-long nomadic journey across this enchanted country. What can we say? Grueling hours and Gorgeous people and Galvanizing art and Garrulous fans. Picture yourself on a train in a station with a man with a whip and Beck singing songs. Ah, it's too hard to describe... OK picture yourself in a yurt in Santa Fe with a bed and a mirror ball and a lot of smoke. Oh forget it - just check out this great picture that Jose took somewhere between Pittsburgh and Chicago. Adam Rosen = genius. S2S crew from ShowPro = best road crew EVER. I gotta go.
Man, we've done some insane shows over the years, but this one might be the maddest. Bounce helped Hermes open their new store in Beverly Hills and they brought the creativity ON. Guests entered the new 3labs venue in Culver City by walking across a custom wooden plank bridge that spanned a not-so-small Lake. There was a giant rising moon, there were remote controlled boats, there were florescent mono-chromatic rooms with interactive art kiosks, there was an uber-masculine Library with book shelves and ladders and leather couches and windows that were 80" displays looking out in to Paris, and there was the SWIMMING POOL ROOM. We put in a 40' x 40' 9 mil white LED CEILING over the guests' heads, as they partied at the bottom of a swimming pool. Look up and you will see swimmers doing flips overheard and look next to you and you will see young beautiful models in swimming suits synchronized swimming. Insanity. We did wide blended projection from short distances and large vertical displays that looked like windows, and did I mention the Swimming Pool Room? Gonna be tough to top this one...
From the mad man that brought us to Coachella to create a cosmic light prism comes Station to Station. This is a coast-to-coast US tour featuring Visual, Musical, Photographic, Sculpture, Literary and Performance artists performing at historic railroad stations in 9 cities. The entire tour travels by train. Mitchey from Planet Events brought us along to install LED screens on the sides of 7 classic railroad cars, which artist Doug Aitken used to display interactive, environmental visual imagery. Each city is curated by a musical guest including Cat Power, Beck, Jackson Browne, Ariel Pink, Giorgio Moroder, Charlotte Gainsburg, and many more. We are providing sound, lighting, video and projection systems for all concerts. Just finished the LED install, and the trains are rolling to Brooklyn as we speak, for the first show. More to come!
Comic-Con is nuttier than ever. We were in the Convention Center with the Jordanah Girls doing Fox stuff, out on the street doing a costume contest with MTV, and we were here at Petco Park doing a big EDM concert with our pal Adam Stewart from Viacom. The convention center was a riot and populated with the best-ever fraternity of awesome nerds. Neil Patrick Harris even signed stuff at one of our booths. This stuff is giant business now - Be careful who you bully today, kids - you might be looking to that same person for a job in 10 years. Oh, and don't be a dick bully either way. Anyway, this Petco gig was really cool - we did Versatubes and stuff on the stage with a huge variety of vendors doing audio, lighting, staging, labor, etc. It takes a village.
So we pretty much always need to do two entries for June - it's just that kind of month for us every year. Here we found ourselves in the comfort of our long time pal Mary Bonefede at Disney Interactive, at E3. This was a great year for this booth - Gorgeous design and production by Brodey Francis. Lots of projection and killer lighting design by Shawn Richardson. We also had a great opportunity to work on a projection mapping project with Janine and Denny from Production Elements. This was for the reveal of the new Otis Booth building and the 100 year anniversary of the Museum of Natural History in LA. Giant glass building was covered with a huge cyc, which we mapped Radar LA designs on to. Kabuki solenoids popped and the huge drape fell to reveal the gorgeous new building. The crowd went nuts!
Natural History Museum of Los Angeles 100 Years: Otis Pavilion Unveiling 3D Mapping
USC brought us down again to help out with a huge announcement press conference. Jimmy Iovine and Dr. Dre gifted SEVENTY MILLION DOLLARS to USC. Insane. They are building an academy for arts and technology business. Looking for this new breed of youngsters who have arts chops and are entrepreneurial and are are adroit with new technology. We got the call at 4pm to install a high def LED wall for an 11am press conference the next day. Easy-E! Seriously, from F the Police to magna cum laude? What a country!
Gary and the gang at Sequoia invited us to engage in a historic cultural event in Los Angeles this month. The Academy of Motion Picture Arts and Sciences is opening an Oscar Museum. The Museum will be in the iconic deco giant May Company building (right where Biggie got shot RIP). This event was a temporary exhibit of memorabilia (look how small Bogie's piano was from Casablanca in photo) and other elements that will ultimately be on display in the permanent collection. Ryan and his team blended dozens of projectors together using dozens of Watchout computers to create a stunning multi-media display. Chris' lighting was wicked beautiful. Only bummer was we had to tear it down after a three hour event. I wish we could have left it up for months.
The "other" Adam Rosen and Meghan from USC included us in a great event on campus at USC. Here we built a sculpture of multiple-sized LCD displays, Versatubes and toned truss. Some displays were landscape and some portrait. All playback was matrixed so the client could see any image on any display, with the push of a button. Great stuff. Can anyone guess who the mystery guy is at the lectern?
February is another month that needs more than one post - so much going on. And lest we ever forget, February means Grammys. This year Person of the Year was Bruce Springsteen, with tribute perfomances by Sting, Elton, Neil Young, Patti Smith, Mumford, and on and on... I think we dig that show more than the Grammys themselves. Here's a nice shot of the stage from the after party that we've done now for 13 years. Larry O-designed stage with Sharpies and Versatubes and projection. SO 2013!