Renowned luxury watchmaker Jaeger-LeCoultre came to Los Angeles to launch its inaugural US activation, The Golden Ratio Musical Show. We were invited to support with sound, lighting, and video. The activation debuted in Shanghai, then moved to Westfield Century City to expand the conversation around design and watchmaking. The show tells the story of the Golden Ratio – the "unique mathematical formula that defines aesthetic harmony". British composer Tokio Myers performed the soundtrack to the piece with a full orchestra, against a giant water screen which was rear-projected with video imagery. This is how brands are telling their stories!